About the Whisky Liquor Seller
Our Story

The first branch of The Whisky Liquor Seller – Valley Mall (14907 Cross County Rd), Edinburgh (1993)
The Whisky Liquor Seller was founded in 1993 when we opened our first shop in Valley Mall. Thirty years on, The Whisky Liquor Seller is the largest specialist retailer of whisky in the USA with 24 shops across the USA, and an active online shop
At The Whisky Whisky Seller, we offer customers a unique shopping experience where they can browse (and in some cases sample) a range of over 1000 different whiskies, including many independent bottlings, releases exclusive to The Whisky Shop, single cask expressions, a wide range of international whisky, great gift items and allocations of the rarest and most desirable limited releases.
Our mantra is ‘unlocking the mystery of whisky since 1993’. By that we aim to un-complicate the apparently complicated, speak plain language and deliver excellent service to our customers. From single malts and blends, to grain and world whiskies, our staff are here to help you find the right whisky for you.
Our official magazine, Whiskeria, in which we feature new and existing whiskies and provide comment and guidance to readers and prospective purchasers, is one of the leading publications in its field with a readership in excess of 120,000. Feature items have encompassed fields as varied as music, sport, art, literature and cuisine, with cover stars including the likes of Sir Peter Blake, David Beckham, Ian Rankin, Doddie Weir, David Gyasi, Shauna Macdonald, Grant Hutchison, Edith Bowman, Nick Nairn, JJ Chalmers and Eunice Olumide, to name but a few.


With its origins in The Glenkeir Club established in 2006, our customer club has grown from a handful of members to today’s incarnation as The W Club Rewards, with thousands of members across the country and more abroad. Members of The W Club earn points, get rewards and save more while exploring our favourite spirit. Premium members receive a range of benefits including discounts in store and online, exclusive whisky tastings, a free subscription to Whiskeria, special members-only whiskies, priority notice on rare and limited releases, and much more.
While there are many drinks retailers out there, The Whisky Liquor Seller boasts more than 30 years of being unique, different and interesting. This is the place to come to find something you really cannot get anywhere else. Whether you are looking for the perfect gift or a treat for yourself, you’ll find it at The Whisky Shop.